Week 3: Marketing and Entrepreneurship

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sole Proprietorship

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partnership

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Corporation

Not-for-Profit Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vision, Mission, Values ,[object Object],[object Object],[object Object],Create a personal mission statement at www.franklincovey.ca + check out his time management matrix!

Corporate Alignment Corporate Mission, Vision, Values Business Problems & Objectives Marketing Challenges and Objectives Marketing Strategy and Planning Marketing Activities and Campaigns Long Term Mid-Term Short Term

Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Career Distinction” W. Arruda

Brand Building ,[object Object],[object Object],[object Object]

Brand Statement ,[object Object],[object Object],[object Object],[object Object]

Branding Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It is a decision making tool.

Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Prestigious Affordable Sporty/Sleek Comfortable Style Price

Related Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Activity: Positioning your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Week 3: Marketing and Entrepreneurship

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Week 3: Marketing and Entrepreneurship